About Us

Welcome to 4-Little – your destination for fun, unique, and inspiring educational toys for children aged 0 to 8+. We're an established player in the market, driven by a passion for creative and engaging toys that support children's development — without relying on excessive screen time.

More Than Just Toys

At 4Little, we believe that children learn best through play. In a world filled with digital screens, we aim to offer an alternative: educational and engaging toys that encourage discovery, movement, and creativity.

Do you see it too? Children spending more and more time in front of screens, while their imagination slowly fades? At 4Little, we’re committed to creating a playful and enriching environment where children can grow and develop — without being dependent on technology.

Honest & Transparent

We believe that high-quality, educational toys should remain affordable and accessible to everyone. That’s why we work directly with our suppliers — cutting out unnecessary middlemen. This means fair prices with no hidden costs, so you can choose the very best toys for your child.

At 4Little, we carefully select products that not only bring joy, but also support your child’s development. From motor skills to imaginative play — we stand for toys that challenge, inspire, and help children grow.

Official Company Information

Website name: 4-Little
Address: 3 Sandbarn Cl, Shirley, Solihull, B90 4TQ, United Kingdom
Email: support@4-little.com
Phone: +44 330 133 5194

Customer Service Opening Hours:
Monday to Friday: 09:00 – 17:00
Saturday and Sunday: 09:00 – 17:00

We aim to respond within one business day.